Ongoing Coaching

The starting point for most amateur athletes, including masters athletes is by joining some sort of training club or team. Athletes benefit and improve based on foundational and fundamental aspects of the sport with those groups but there is a limit to what group training can accomplish. At some point, athletes seeking to progress beyond Novice level of competition need individualized training to address individual needs, and more specifically, to address individual weaknesses.

Athletes win on their strengths, but lose because of their weaknesses.

Bill Sweetenham, Head Coach UK & Australian National Swim Teams

Individualized coaching has three components:

Goal Setting Meeting

An in-person meeting where both the athlete’s training and racing history is reviewed and short, intermediate and long term goals are established. The meeting results in a weekly training template recommending appropriate TOEST & TOETT programs along with training sessions that are to be performed independently by the athlete.

Training Log Review

Even with goals established, consistent training in the context of life (e.g. career, business, family) is challenging. Knowing how, when, and by how much to adjust training to progress towards goals without compromising on physical, mental, or emotional health is the benefit to ongoing reviews of your training log.

Follow Up Meetings

Adjustments to physical training plans can be made easily via email or online platforms; but making the critical adjustments to mindset, attitude, and narratives – the true limiters of performance – requires regular meetings between athlete and coach : semi-annual meetings at the Sport level, bi-monthly at the Performance level.

Training Log platform used is

Sport Coaching

For individuals looking to get started in regular training

There is a wrong way to getting started and there is a right way to getting started. If jumping into training was simple, then everyone would be achieving their health, wellness and performance goals. They aren’t because it isn’t that simple. There is a process that yields consistent results, a process which isn’t intuitive, hence it is why we believe athletes who seek their potential need to work with a coach.

Junior Athletes (<18years)


Masters Athletes (18+years)


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Ready to roll?  Click Here to download our “Before We Get Started” pdf file.  Complete the steps listed in the file and we will be in contact.  We look forward to working with you

Performance Coaching

Whereas Sport Coaching provides an overview of what training an athlete needs to do; Performance Coaching takes it to the next level with each and every training session entered into the athlete’s TrainingPeaks account. When there is a performance goal, training needs to move from the general to the specific. We recommend that the athlete switch from Sport to Performance Coaching for the 6 month period leading up to their target event, and then return to Sport Coaching to resume their regular training routine. This level is available to athletes who are already working with Coach Aimee or Coach MJ at the Sport Coaching level. Included is an upgrade to a Premium TrainingPeaks account.

Fee: $175/month & includes an upgrade to a Premium TrainingPeaks account

Additional Notes

TOETT does not provide refunds due to the amount of work (in the background) that it takes to review training logs and to perform the necessary preparatory work ahead of consults. The commitment our coaches make to athletes will not be compromised by those who want to ‘test out’ services, or who want to change their minds at will; our desire is to coach and only coach athletes who are as committed to their goals as we are to them.